Many assume graphic designers are only known to create the ads that you see on billboards. Although that might be true to some extent, it no longer is the entire truth. 

Graphic designers create the visual element that are at the forefront of every visual campaign. They are the reason brands thrive when competing for consumer attention is a competitive market. Simply put, if you can identify a brand by it’s color, the font or just the visual feel, that’s all thanks to their graphic designer’s creativity.  

Today, graphic designers contribute to many aspects of a growing business. And it’s often found to be a very fluid position. There is no one-set job description for graphic designers. The duties and responsibilities of each designer may vary as per the organization and work environment. Some may primarily create ad designs, others may develop visual elements that define a brand, and some may be jack-of-all-trade designers who create everything from social content, ad designs and even product mockups.  

Most graphic design jobs usually require you to work as part of a bigger team. Usually in tandem with a design team or marketing department in various organizations. These positions require brainstorming ideas, meeting with clients to fulfill their requirements or even creative designing.  

This creative job allows the opportunity to form your own work environment in many ways. For example, some designers perform best working by themselves. These individuals leave conventional jobs in pursuit of freelancing and developing their own clientele.  

There’s just something about seeing your work across a billboard or on an ad. The world of a graphic designer is only limited to their imagination. So, if you feel like this is something for you, make sure to check out our AIU Bachelors in Graphic Design program.